CASE STUDIES

CLIENT
Covergirl
OUR SERVICES
Consulting, print, digital, experiential, mobile

CHALLENGE

COVERGIRL needed an experienced partner to bring to life a multi-year partnership with superstar Katy Perry. Katy, as the face of the current COVERGIRL #instaGLAM launch needed linkage and relevance to her nationwide 62 market tour.

SOLUTION

Through innovative ideas and a stellar recommendation from Katy Perry’s management team, BHSC Global Marketing won the COVERGIRL business (over an incumbent agency) to launch the #instaGLAM Collection. We designed, produced and managed the fully integrated concert experience. Exciting activations like a chance to go on stage with Katy Perry, #instaGLAM photo capture, and a custom designed oversized birthday cake and themed environment highlighted Katy’s show and complemented the COVERGIRL line. Our staff sampled tens of thousands of #instaGLAM items and distributed over 700K interactive 3D glasses with high value offer to drive purchase.

CLIENT
Covergirl
OUR SERVICES
Consulting, print, digital, experiential, mobile

CHALLENGE

COVERGIRL needed an experienced partner to bring to life a multi-year partnership with superstar Katy Perry. Katy, as the face of the current COVERGIRL #instaGLAM launch needed linkage and relevance to her nationwide 62 market tour.

SOLUTION

Through innovative ideas and a stellar recommendation from Katy Perry’s management team, BHSC Global Marketing won the COVERGIRL business (over an incumbent agency) to launch the #instaGLAM Collection. We designed, produced and managed the fully integrated concert experience. Exciting activations like a chance to go on stage with Katy Perry, #instaGLAM photo capture, and a custom designed oversized birthday cake and themed environment highlighted Katy’s show and complemented the COVERGIRL line. Our staff sampled tens of thousands of #instaGLAM items and distributed over 700K interactive 3D glasses with high value offer to drive purchase.