CASE STUDIES

CASE STUDIES

CLIENT
Harvest Hill
OUR SERVICES
Consulting, print, digital, experiential, mobile

CHALLENGE

The Juicy Juice Brand, beloved for decades, was looking for differentiation at retail among millennial moms. How do we impact their important decisions for their young children, while reinforcing the brand belief that nothing is more important than quality time with family.

SOLUTION

BHSC Global Marketing and Juicy Juice partnered with Disney-Pixar’s Finding Dory to connect with mom in the important summer shopping months. We developed a wholesome, playful, genuine and cheerful season-long plan inclusive of digital media, instant wins, on-pack activities and robust in-theatre activations. Program elements encouraged meaningful family time 100% Juicy Juice as the focus. All efforts pushed to retail for a chance to engage, win and purchase.

CLIENT
Harvest Hill
OUR SERVICES
Consulting, print, digital, experiential, mobile

CHALLENGE

The Juicy Juice Brand, beloved for decades, was looking for differentiation at retail among millennial moms. How do we impact their important decisions for their young children, while reinforcing the brand belief that nothing is more important than quality time with family.

SOLUTION

BHSC Global Marketing and Juicy Juice partnered with Disney-Pixar’s Finding Dory to connect with mom in the important summer shopping months. We developed a wholesome, playful, genuine and cheerful season-long plan inclusive of digital media, instant wins, on-pack activities and robust in-theatre activations. Program elements encouraged meaningful family time 100% Juicy Juice as the focus. All efforts pushed to retail for a chance to engage, win and purchase.