Peter Dinklage isn’t just the conflicted lead in television’s hottest show. He’s also the face of a weighty new product launch campaign from IT giant Cisco.

Two days before the sure-to-be-eventful finale of Game of Thrones’ penultimate season on HBO, the hardware maker turned to the erudite thespian to introduce the world at large to its new “intent-based networking” solutions, which it first announced earlier this summer. The campaign is called “The Network. Intuitive.”

In the three-minute spot, Dinklage walks through modern London tackling some Big Questions that have nothing to do with dragons, monarchies or White Walkers. READ MORE