Mobile devices are our personal headquarters. They are our link to our favorite people, our entertainment centers and even sources of inspiration.

And when you think about all that gets done on a smartphone, it’s not just highly personal, but also governed by choice. The consumer is 100 percent in control. They choose what to take a picture of, what to say about it and with whom to share it. They decide where they are going sit down for a moment to play a game, which videos they want to watch and when to stop scrolling. They opt in to each experience. READ MORE AT ADWEEK.COM